Full-featured analytics platform, self-hosted, positioned as a GA alternative.
Why we recommend it
Where Umami is deliberately minimal, Matomo aims to match Google Analytics feature-for-feature while keeping the data on your own infrastructure.
Strengths
- Feature depth comparable to Google Analytics
- Complete data ownership when self-hosted
- Heatmaps and session recording available
Keep in mind
- Heavier to host and maintain than lighter alternatives
- Some features are paid plugins even when self-hosted
- Interface is dense
How much does Matomo cost?
Free — Free.
List price, excluding tax. Compare prices across the directory.
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