Best AI for Logo Design

AI is fast at logo concepts and bad at finished logos. Used well it saves a day of exploration; used as a shortcut to delivery it hands the client a raster file nobody can print.

Our pick

GPT Image for concepting — it follows a written brief most closely and renders legible text, which is exactly what a wordmark needs. FLUX (open weights) when you want unlimited iterations and the licence permits your use. Midjourney when raw aesthetic quality matters more than following instructions.

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What one job costslower is better

GPT Image 1

The 1 cheapest of 1 models with a published price. Bars are logarithmic so the cheap end stays readable; every row carries the exact figure.

GPT Image 1

OpenAI · Image

Best-in-class at following a detailed prompt and rendering legible text in an image.

$0.0422per 1 image, 1024 px

$40 per 1M image tokens
Quality —

FLUX.1 dev

Black Forest Labs · Image

Open weights

The open-weights favourite — the most liked image model on Hugging Face. Non-commercial licence on the dev variant; read it before client work.

$0Free, self-hosted

Free (open weights)
Quality —

Midjourney

Midjourney · Image

Subscription

Still the best pure aesthetic quality out of the box. No free tier, and no real API — it is a subscription product, not infrastructure.

—Not disclosed

From $10/mo
Quality —

Prices checked hourly against the LiteLLM dataset · last updated 27 minutes ago. API rates, not seat subscriptions. Watching 320 models for new releases.

What this task actually costs

Ten concepts is a realistic first pass. On a per-image API model that is a few dollars; on a seat-based tool it is part of a flat monthly fee. The calculator on each model page shows both.

The catches, out loud

Output is raster. A logo needs vectorising — AI does not deliver SVG, and a client logo in PNG is a problem waiting to happen.
Text rendering breaks on long or unusual names; the last letter is the usual casualty.
Trademark clearance is not something an image model does. Distinctiveness has to be checked by a human.
Some open-weights licences are non-commercial — check before invoicing for the work.