Large-scale UX research library focused on e-commerce, checkout and product-page usability.
Why we recommend it
Baymard is the only source of genuinely large-sample e-commerce UX research. For anyone working on a store, it settles arguments with evidence instead of opinion.
Strengths
- Research at a scale nobody else publishes
- Directly actionable e-commerce guidelines
- Benchmarks against real competitors
Drawbacks
- Expensive for individuals
- Narrow focus on e-commerce
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One-timeAll product names, logos and brands referenced on this site are the property of their respective owners. They are used here for identification purposes only, to describe the tools being reviewed. Their use does not imply any affiliation with, endorsement by, or sponsorship of The Design Tools by those owners.