3DVista Virtual Tour Pro costs $499 as a one-time payment with no subscription. Matterport’s Professional plan starts at $69/month. That single comparison decides this category for most studios: Matterport’s first year costs more than 3DVista’s lifetime licence.
The virtual tour category has quietly split in two. Some tools are desktop software you buy once, and some are cloud platforms you rent. The pricing looks similar on the surface and behaves completely differently over three years.
The real comparison
| Tool | Model | Entry price | Year 1 | Year 3 | You own it? |
|---|---|---|---|---|---|
| 3DVista Virtual Tour Pro | One-time | $499 / €499 | $499 | $499 | Yes, forever |
| Matterport | Subscription | Free (1 space) | $696/yr | ~$2,088 | No |
| Kuula | Subscription | Free (Basic) | Verify at purchase | Verify at purchase | No |
| Pano2VR / Panotour | One-time | ~€449* (Pro) | ~€449 | ~€449 | Yes |
Source quality note: the 3DVista $499 and Matterport figures come from vendor sources — the 3DVista store, and Matterport’s official price list updated 29 July 2026. The Kuula and Pano2VR figures come from third-party comparison sites, not the vendors’ own pages, because both vendors render prices client-side. We would rather label a number than pass off an aggregator as a vendor. Verify both at purchase.
3DVista Virtual Tour Pro — $499 once, unlimited tours
3DVista is explicitly a one-time payment: “One-Time payment, unlimited tours.” The $499 includes Stitcher 4 for panorama stitching (normally sold at €99) and one free month of 3DVista Hosting & Analytics.
You get one year of free updates, after which updates are optional at from €99/year. You can also decline updates entirely — the licence does not expire.
The important part: you can self-host the output. Export HTML5 tours to your own web space at no extra cost. Optional 3DVista Hosting is €30 for three months if you would rather not manage it.
What you give up: it is desktop-only (Windows and macOS), the learning curve is steeper than a browser tool, and somebody on your team owns hosting and analytics. There is a free trial with no credit card required.
Matterport — excellent capture, rented forever
Matterport’s strength is capture: auto-alignment, a proprietary 3D mesh, LiDAR and floor plans. It is the industry default for real-estate and property tours.
The Professional plan starts at $69/month or $696/year, with tiers scaling to $85, $99, $130, $159, $228, $365 and $429 per month, and higher Business tiers above that. A free tier exists but is limited to one space.
The maths that matters: $696 in year one already exceeds 3DVista’s $499 lifetime price. Over three years it is roughly $2,088.
This does not make Matterport wrong. If you need automatic 3D capture and measurement, the capture hardware and pipeline justify the subscription. But if you are stitching renders and equirectangulars yourself, you are paying a cloud platform’s rent to do work a desktop tool does once.
Kuula — the cheapest credible browser option
Kuula’s model is freemium with a free Basic tier, then Pro and Business subscription tiers. The Business tier adds a custom domain with SSL, which is the point at which a shared-URL platform stops being acceptable for a client site.
Source caveat: the Pro and Business figures we found ($20–24/mo and $48/mo) are from third-party comparison sites. Kuula’s own pricing page confirms the tier structure and states prices are flat USD with no hidden costs, but the numbers load client-side. Verify before quoting.
Pano2VR / Panotour — the other one-time option
Pano2VR is a perpetual desktop licence with deep skin customisation and complete self-hosted HTML5 export. Around €449 for the Pro tier and €149 for Standard, per third-party sources.
Verify at purchase. But note the shape: it competes directly with 3DVista for the same buyer — someone who wants a desktop tool, full skin control, and zero recurring cost. If you want one licence forever, this is the other candidate.
Which should you choose?
- Buy 3DVista ($499 one-time) if you already have your panoramas — stitched renders, captures, or equirectangulars — and you want unlimited tours with no meter and no lock-in.
- Subscribe to Matterport if capture is the bottleneck. Automatic alignment, measurement and the 3D mesh are genuinely hard to replicate, and the hardware is part of the cost.
- Use Kuula if speed-to-publish beats ownership. It is the fastest route from panorama to live tour, and for a small number of tours the free tier may be all you need.
- Look at Pano2VR if you need the self-hosted desktop model and want to compare it head-to-head with 3DVista on price.
If you are rendering the panoramas yourself
If your panoramas come from a renderer rather than a camera, your tour tool choice is downstream of your render tool. Blender renders equirectangulars for free, and 3DVista Virtual Tour Pro assembles them. That combination has a total software cost of $499 once and $0 — which no subscription platform can match over three years.
Frequently asked questions
How much does 3DVista Virtual Tour Pro cost?
$499 USD or €499 as a one-time payment with no subscription. Stitcher 4 and one month of 3DVista Hosting are included, plus one year of free updates.
Is 3DVista Virtual Tour Pro cheaper than Matterport?
In year one they are close, with 3DVista at $499 once against Matterport Professional at $696/year. From year two, 3DVista costs nothing further.
Is there a free virtual tour software?
Yes. Kuula has a free tier and Matterport has a free plan for one space. Both limit exports and branding on the free tier.
Which virtual tour software do I own forever?
3DVista Virtual Tour Pro and Pano2VR are sold as one-time perpetual licences. Kuula and Matterport are subscriptions.
Do I need to pay for hosting?
Not with 3DVista or Pano2VR — both export self-hosted HTML5 tours you can put on your own web space at no extra cost.
Can I try 3DVista before buying?
Yes. There is a free trial with no credit card, email or cancellation required.
Pricing verified 12 October 2026. 3DVista and Matterport figures are from vendor sources; Kuula and Pano2VR figures are from third-party comparison sites and must be verified at purchase.
Sources
- 3dvista.com/en/store — $499/€499, one-time, unlimited tours, Stitcher and hosting included
- 3dvista.com product page — Stitcher €99 value, hosting €30/3mo, 1 year updates
- Matterport official price list — Professional $69/mo, $696/yr, tier ladder (updated 29 Jul 2026)
- kuula.co/page/pricing — tier structure confirmed; figures not readable in source HTML
122 ready-to-use AI prompts — organised by discipline and category, each copyable in one click, free and no sign-up needed. Browse the prompt library →