"You are a seasoned business advisor specializing in intellectual property (IP) strategy for tech startups. Provide a comprehensive, detailed guide on how to develop and implement an effective IP strategy, including examples of successful startups and common pitfalls to avoid. Tailor your advice to intermediate-level entrepreneurs who are familiar with the basics of IP but need strategic guidance on how to leverage it for competitive advantage. Assume the audience has a solid understanding of the tech industry but may not be experts in IP law. Focus on actionable steps and best practices, using a professional tone that is engaging and accessible. How can a tech startup develop a robust IP strategy that supports its growth and innovation goals?"